virtual kitchen

By Jonathan Maze, Joe Guszkowski, Peter Romeo, Heather Lalley and Patricia Cobe on Jun. 14, 2021

Editors’ Roundtable: Delivery-only concepts are appearing faster than we can write about them. RB’s editors discuss whether this concept is here to stay.

Emerging Brands

Arthur Treacher's is back—and this time, it's virtual

By Joe Guszkowski on May 27, 2021

Nathan's Famous is dusting off the fish and chips concept with an updated menu for delivery only.

Financing

How to best build a virtual brand

By Jonathan Maze on May 19, 2021

Ordermark Founder Alex Canter joins the RB podcast “A Deeper Dive” to talk about the best strategies for creating virtual brands.

Technology

NASCAR launches a virtual restaurant brand

By Joe Guszkowski on May 18, 2021

NASCAR Refuel, created in partnership with Virtual Dining Concepts, will offer a menu of racetrack favorites aimed at stock car fans.

Marketing

Chick-fil-A is planning a virtual concept that could sell wings and burgers

By Jonathan Maze on May 13, 2021

The chain revealed a virtual brand, “Little Blue Menu,” set to start in Atlanta and Nashville, but it has also trademarked names for a wing and a burger concept as well as an online grocer.

Technology