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virtual kitchen

Financing

How to best build a virtual brand

 By Jonathan Maze on May 19, 2021

Ordermark Founder Alex Canter joins the RB podcast “A Deeper Dive” to talk about the best strategies for creating virtual brands.

Technology

NASCAR launches a virtual restaurant brand

 By Joe Guszkowski on May 18, 2021

NASCAR Refuel, created in partnership with Virtual Dining Concepts, will offer a menu of racetrack favorites aimed at stock car fans.

Marketing

Chick-fil-A is planning a virtual concept that could sell wings and burgers

By Jonathan Maze on May 13, 2021

The chain revealed a virtual brand, “Little Blue Menu,” set to start in Atlanta and Nashville, but it has also trademarked names for a wing and a burger concept as well as an online grocer.

Technology

Why Olo is betting big on virtual brands

By Joe Guszkowski on May 12, 2021

The online-only concepts will be key to the company's goal of reaching 100% digital transactions, and CEO Noah Glass says they're not going away.

Leadership

Why virtual concepts could be a big part of Applebee's and IHOP's future

May 07, 2021

John Peyton, the new CEO of parent company Dine Brands, sees ample room for additions in the brands' "renaissance."

Financing

Why a virtual brand won't make the Top 500 anytime soon

By Joe Guszkowski on May 04, 2021

Though a few are already big enough to land on the annual list, they are by nature difficult to track.

Financing

Chili's, lifted by its virtual wing concept, sees sales turn positive

By Joe Guszkowski on Apr. 28, 2021

Easing dine-in restrictions and It's Just Wings have the casual-dining chain outdoing 2019 results.

Technology

Nextbite to launch more celebrity-backed virtual brands

By Joe Guszkowski on Apr. 27, 2021

It has hired Brian Furano as VP of celebrity and brand licensing to lead the new effort.

Technology

Why the next McDonald's could be a virtual brand

By Joe Guszkowski on Apr. 21, 2021

Shifting consumer habits have Ordermark CEO Alex Canter bullish on the company's delivery-only concepts, like HotBox by Wiz.

Technology

Nathan's Famous to add 100 units with Ghost Kitchen Brands, many in Walmarts

By Joe Guszkowski on Apr. 19, 2021

The off-premise-focused outlets will roughly double Nathan's virtual footprint in the U.S. and Canada.

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