Crumbs Bake Shop is a quickservice concept that specializes in gourmet cupcakes. The chain offers around 50 different varieties with weekly specials inspired by holidays, movies, desserts or other themes. Crumbs also offers special-order cakes. Mia and Jason Bauer opened the first Crumbs Bake Shop in 2003 in New York City; there are now 70 locations. In 2011, 57th Street General Acquisition Corp. (now Crumbs Bake Shop Inc.) acquired the brand and made it into a public company. Last year Crumbs began rolling out Starbucks beverages. In May, Crumbs partnered with chef David Burke to create a “David Burke & Crumbs Bake Shop” line of sandwiches and salads to be sold in select Crumbs locations in New York City.

Editor's note: Perhaps as evidence of too much growth too fast, Crumbs announced on July 7 (after The Future 50 article went to press) the abrupt closure of all of its stores. A week later, it filed bankrupty in accordance with a deal it struck with Dippin' Dots founder Marcus Lemonis to takeover the cupcake chain. The plan: Reinvent the concept with a slightly broader focus on sweets and snacks.

LocationNew York, N.Y.
2012 Systemwide Sales ($000)$45,000,000*
YOY Sales Change12.8%
2012 U.S. Units60
2012 Average Unit Volume ($000)$835,000*
Future 50 Year2013
*Technomic estimate

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