Better burger outfit Mooyah Burgers, Fries & Shakes is focused on serving “just burgers, just fries, just better.” The simplicity extends to the chain’s “clean, crisp and cool” atmosphere, which attracts a varied demographic. Restaurateurs Rich Hicks and Todd Istre launched Mooyah in Plano, Texas, in 2007. There are now 47 restaurants—three company-owned and 44 franchised, across the country.

LocationFrisco, Texas
2012 Systemwide Sales ($000)$37,500,000*
YOY Sales Change77.7%
2012 U.S. Units47
2012 Average Unit Volume ($000)$1,000,000*
Future 50 Year2013

*Technomic estimate

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