Roosters’ fun, casual dining atmosphere matches its moderately priced menu of burgers, subs, salads, pizza and lots of chicken. The chain has become popular with families and others for its signature “dumpster” fries (potatoes curly or wedged smothered with the works) and jumbo chicken wings. Bob and Corinne Frick started Roosters in 1988, expanding beyond the original Dayton, Ohio, unit when partner Dan Ponton joined three years later as managing partner. Roosters Franchising was established in 2006 to further grow the concept. Today the corporate locations (about half of the total stores) are employee owned and operated. The Roosters Road Show, a fully equipped restaurant inside a 30-foot truck, can be booked for corporate or private events and is a regular at Ohio State University football games. Roosters Foundation, a nonprofit formed in 2006, supports many local charities. Executives and managers keep company overhead lean by working from home offices.
|2012 Systemwide Sales ($000)||$37,000,000*|
|YOY Sales Change||8.8%|
|2012 U.S. Units||28|
|2012 Average Unit Volume ($000)||$1,400,000|
|Future 50 Year||2013|