Muscle Maker Grill is a fast-casual chain serving healthy twists on traditional dishes that don’t sacrifice flavor, taste or quality. Restaurants boast a casual, social environment. The menu includes protein-packed, low-calorie or lowfat wraps, salads, pasta bowls and other entrees. Rod Silva launched what would become the Muscle Maker Grill concept in 1995 when he opened a smoothie store in Colonia, NJ. Silva eventually broadened the menu to include the concept’s current specialties and rechristened the brand under the Muscle Maker Grill moniker. Silva and his team launched a franchising program in 2007.

LocationColonia, N.J.
2012 Systemwide Sales ($000)$36,200,000*
YOY Sales Change10.2%
2012 U.S. Units65
2012 Average Unit Volume ($000)$553,000*
Future 50 Year2013
*Technomic estimate

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