Biculturalism runs deep at Pizza Patrón. This quickservice chain with the tagline “Más Pizza. Menos Dinero” accepts Mexican pesos as well as U.S. dollars from customers for its Mexican-style pizzas. Antonio Swad opened the first of these pizza parlors in 1986, marketing to the Hispanic community in Dallas, Texas. Expansion came in 2003 with franchising, and nine states now have Pizza Patrón stores. Rapidito, the business model for Pizza Patrón airport units, offers only takeout service. Stand-alone stores feature service options of drive-thru, walk-up windows and lobbies. Specialty pizzas include a version with jalapeños and another with spicy ranch sauce and chorizo, as the chain continues to develop strategies that cultivate Latino customers.

LocationDallas, Texas
2012 Systemwide Sales ($000)$44,000,000*
YOY Sales Change3.5%
2012 U.S. Units104
2012 Average Unit Volume ($000)$445,000*
Future 50 Year2013
*Technomic estimate

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