Black Rifle aims for what it considers an underserved market—"anyone who loves America," Co-CEO Tom Davin told an industry conference early this year. Or "blue-collar, hardworking" people to whom "hipster coffee brands are not speaking." It appears to be working, as the omnichannel brand generated $23 million from its shops last year, up 91%.

LocationSan Antonio, Texas
2022 Systemwide Sales ($000,000)$22
YOY Sales Change90.8%
2022 U.S. Units26
YOY Unit Change62.5%
Future 50 Year2023

*Technomic estimate

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