Emerging as one of the leaders in the competitive poke niche, Irvine, Calif.-based Pokeworks is investing in franchisee profitability as the brand prepares to move outside the U.S. for the first time, starting with openings in Canada. Japan-based restaurant holding company Toridoll Holdings invested in Pokeworks in 2018, then with the goal of bringing customizable poke, served in a bowl or burrito, across the U.S. The chain added a net of four units in 2022 for a total of 65 across 20 states.

LocationIrvine, Calif.
2022 Systemwide Sales ($000,000)$56
YOY Sales Change31.0%
2022 U.S. Units65
YOY Unit Change6.6%
Future 50 Year2023

*Technomic estimate

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