This Austin, Texas-based brand, another omnichannel concept that roasts and sells its own coffee online, boasts about its Texas roots and its wood-fired roasting process. It also uses a signature sweet cream it calls "Moon Milk" in its lattes. In any event, its shops were fully caffeinated last year, with system sales up 86% to nearly $27 million.

LocationAustin, Texas
2022 Systemwide Sales ($000,000)$26*
YOY Sales Change86.0%
2022 U.S. Units23
YOY Unit Change64.3%
Future 50 Year2023

*Technomic estimate

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