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Qdoba hires veteran PepsiCo marketer as CMO

Jeannie Cho will take over the chain’s marketing and brand strategy as it looks to grow.
Jeannie Cho
Photograph courtesy of Qdoba Mexican Eats

Qdoba Mexican Eats has hired a former PepsiCo VP as its new CMO, the company announced Monday.

Jeannie Cho will take over the fast-casual Mexican chain’s marketing and brand strategy to help it grow, Qdoba said. 

Cho worked for PepsiCo for more than a decade, most recently as vice president of marketing for the company’s Frito-Lay portfolio. Before that, she was VP of marketing for global brands (Lay’s, Doritos, Cheetos) and also held innovation and digital leadership roles. She launched multiple award-winning campaigns during her tenure, Qdoba said.

"I am excited to have Jeannie—a seasoned food-industry marketing executive—as an integral member of the Qdoba team," CEO Keith Guilbault said in a statement. "She brings tremendous ability to elevate our brand position and purpose to achieve top line growth through her strategic and breakthrough thinking. I am confident that Jeannie's analytical and creative approach to marketing will lead to even greater success for Qdoba."   

Cho received her undergraduate degree from Yale University and MBA from The Wharton School at the University of Pennsylvania.

"I am excited to join Qdoba and partner with Keith and the leadership team to accelerate the growth agenda for the brand. I look forward to amplifying the brand story to unlock a taste of extra flavor to enrich the lives of our guests and the communities we serve," Cho said in a statement.

San Diego, Calif.-based Qdoba has more than 730 restaurants in North America. Traditionally focused on customization, it recently launched a menu of preset offerings called Signature Eats to offer more convenience as customers increasingly place their orders online.

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