Heather Lalley

Managing editor

Articles by
Heather Lalley

Page 109
Leadership

Fiesta Restaurant Group names industry vet to CMO post

Hope Diaz previously worked for Popeyes and Burger King.

Marketing

6 ways operators are scoring with football-themed deals

With football season kicking off this week, restaurant chains are coming up with creative promos to boost both dine-in and off-premise sales.

The Ron Shaich-funded, all-organic fast casual is putting money into its interiors and building a calendar of special events to give customers more reasons to stop in.

Erik Hess, who spent 25 years with the burger giant, replaces Bruce Schroder at the Focus Brands-owned fast casual.

Conrad, who joined the fast-casual chain in 2016, previously was its vice president of marketing.

David Danowitz will steer the fast-casual burger chain as it grows.

Next up for the casual-dining brand is a members-only club for dogs, too.

Dirk Montgomery has served as chief financial officer for Hooters International and Bloomin’ Brands.

Created by accident, the Mediterranean fast casual’s “minibowls” are now drawing mega sales.

Carl Bachmann will oversee the Jollibee Foods Corp.-owned fast casual as it grows.

Michael Haracz is known for his work developing the chain’s popular Buttermilk Crispy chicken line.

Former Food Network host Willie Degel is growing his upscale-casual concept by giving diners more reasons to stop in.

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