Applebee's

Workforce

Applebee's parent Dine Brands lays off 9% of workforce

The company, which also owns IHOP and Fuzzy’s, said the decision was a response to market conditions.

Marketing

Applebee's to add endless fries and free refills to its value meals

The freebies will start Friday as part of Applebee's $9.99 Really Big Meal Deal. It is the casual-dining chain's latest effort to appeal to price-conscious customers.

Applebee’s took a page from Chili’s playbook with its new $9.99 Really Big Meal Deal. Now the bar-and-grill chain is poking its rival on social media as it looks to make up lost ground.

The Rose Group acquired six Applebee’s in Pennsylvania from a fellow operator of the casual-dining brand, bringing its total to 55.

The owner of Flynn Group, the world’s largest franchisee, said he would buy casual-dining restaurants despite a brutal market for the sector recently.

The meal features a bacon cheeseburger or chicken sandwich, fries and a fountain drink. It’s part of a new approach to value at the casual-dining chain.

It will be the full-service chains’ first joint location in the U.S., said parent company Dine Brands. The format has proven successful overseas.

The casual-dining chain will start promoting permanent value meals after its traditional strategy of limited-time offers fell flat with customers.

The casual-dining chain said Apple Central KC closed the restaurants without its consent. It’s asking for more than $8 million in return.

Applebee's President Tony Moralejo said the operator was struggling financially. The closures leave the brand’s former hometown with two Applebee’s.

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