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Applebee's

Leadership

Applebee's names new marketing and operations chiefs

 By Joe Guszkowski on Aug. 25, 2025

CMO Michelle Chin and COO Jay Wong fill out the casual-dining chain’s executive team as it looks to continue its recent momentum.

Financing

Applebee's new value approach sparks a turnaround

 By Joe Guszkowski on Aug. 06, 2025

Same-store sales at the casual-dining chain rose nearly 5%, marking its first positive result in over two years, as customers responded to a refreshed 2 for $25 promotion.

Financing

Franchising may put some restaurant chains at a disadvantage

By Jonathan Maze on Jun. 06, 2025

The Bottom Line: In the Applebee’s-Chili’s battle, it’s difficult to overlook the impact of the chains’ different business models on their ultimate results.

Operations

Week in Review: Chili's v. Applebee's, DoorDash's big moves and more

By Heather Lalley on May 09, 2025

A look back at the week’s biggest news in the restaurant industry from Restaurant Business.

Financing

Applebee's new traffic-driving strategy was on the menu all along

By Joe Guszkowski on May 07, 2025

The casual-dining chain has tried a few different tactics, including a $10 meal deal, to jumpstart traffic. But after talking to customers, it’s circling back to a longtime favorite, the 2 for $25 deal.

Leadership

Chili's sales are booming. Why Applebee's CEO says that's a good thing

By Lisa Jennings on May 02, 2025

Dine Brands CEO John Peyton gives archrival Chili's kudos for bringing Gen Z back to casual dining. But in the bar-and-grill horse race, Peyton is betting on Applebee's to nose ahead.

Technology

Applebee's is switching to Toast for its POS

By Joe Guszkowski on Apr. 14, 2025

The casual-dining chain will upgrade its point-of-sale and back-of-house systems across all 1,500 U.S. locations as it looks to streamline operations and improve the customer experience.

Operations

Applebee's and IHOP to nearly triple number of co-branded restaurants this year

By Joe Guszkowski on Mar. 13, 2025

Parent company Dine Brands plans to open up to 14 combo locations in the U.S. and 23 overseas, underscoring its high hopes for the full-service mashup.

Financing

Applebee's takes control of 47 restaurants from franchisees

By Joe Guszkowski on Mar. 05, 2025

Parent company Dine Brands wants to get back into running some locations as it aims to turn around the struggling casual-dining chain.

Operations

Inside the first Applebee's-IHOP dual-branded restaurant in the U.S.

By Patricia Cobe on Feb. 19, 2025

Menu mashups and four-daypart service are differentiators for the new Dine Brands concept, which opened Tuesday in Seguin, Texas.

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