Applebee's

Food

Applebee’s O-M-Cheeseburger sparks a trend

Burgers served in skillets of bubbling cheese sauce are proliferating on menus in a trend ignited by the casual-dining chain.

Financing

A large Applebee's franchisee files for bankruptcy

Atlanta-based Neighborhood Restaurant Partners took the step after it was unable to find a buyer for its 53 locations. Applebee’s is now in line to acquire them.

It started with Chili’s and those viral cheese pulls. Now other casual-dining chains are cashing in on the allure of ooey, gooey cheese.

The Grilled Cheese Cheeseburger and O-M-Cheeseburger became record sellers for the casual-dining chain, though customers remain cautious overall.

A drumbeat of new menu items has helped the casual-dining chain return to sales and traffic growth. See how it comes up with new dishes.

The full-service siblings expect to finish next year with up to 80 hybrid locations, and believe there is room for up to 900 nationwide over the next decade.

Tech Check: Value meals are getting all the attention, but pickup and delivery are quietly driving sales and traffic for a lot of resurgent brands.

CMO Michelle Chin and COO Jay Wong fill out the casual-dining chain’s executive team as it looks to continue its recent momentum.

Same-store sales at the casual-dining chain rose nearly 5%, marking its first positive result in over two years, as customers responded to a refreshed 2 for $25 promotion.

The Bottom Line: In the Applebee’s-Chili’s battle, it’s difficult to overlook the impact of the chains’ different business models on their ultimate results.

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