Be careful of the word ‘free’

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.


Doherty Enterprises buys 21 Applebee's restaurants in NYC

The franchisee now operates more than 100 locations of the casual dining restaurant chain in New York, New Jersey, Florida and Georgia.

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

A celebrity-branded mezcal makes its debut in three approachable and affordable signature cocktails.

The Bottom Line: The chain has been struggling in the U.S. for years as domestic consumers shift spending away from traditional bar & grill chains.

The chain says promotions like $1 margaritas are working, but it's looking to do more on the permanent menu too.

The perk for new parents came from Women at Dine, one of the company’s staff resource groups. “The idea made great sense,” said new Chief People Officer Sarah Cannon-Foster.

The chain said it will finish 2023 with 25 to 35 fewer U.S. locations after identifying more underperforming stores.

The Dine Brands concepts said guests are gravitating toward discounts and opting for pickup over delivery as prices continue to rise.

The brands will also make their debuts in France, Belgium and the Netherlands through a partnership with Franklin Junction, which matches brands with “host kitchens” that sell their food for delivery only.

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