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Applebee's

Operations

Applebee's and IHOP eye co-branded locations in the U.S.

 By Joe Guszkowski on Feb. 28, 2024

Dual locations have generated strong returns overseas and could provide a spark to the chains’ domestic development.

Marketing

Be careful of the word ‘free’

 By Heather Lalley on Jan. 24, 2024

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.

Financing

Doherty Enterprises buys 21 Applebee's restaurants in NYC

By Jonathan Maze on Jan. 18, 2024

The franchisee now operates more than 100 locations of the casual dining restaurant chain in New York, New Jersey, Florida and Georgia.

Marketing

How Lettuce Entertain You created its new app

By Heather Lalley on Jan. 17, 2024

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Beverage

Applebee's elevates the bar experience with new partnerships, premium options

By Patricia Cobe on Jan. 10, 2024

A celebrity-branded mezcal makes its debut in three approachable and affordable signature cocktails.

Financing

TGI Friday's closures continue the bar & grill sector's long decline

By Jonathan Maze on Jan. 08, 2024

The Bottom Line: The chain has been struggling in the U.S. for years as domestic consumers shift spending away from traditional bar & grill chains.

Operations

As sales slide, Applebee's touts value and menu innovation

By Joe Guszkowski on Nov. 01, 2023

The chain says promotions like $1 margaritas are working, but it's looking to do more on the permanent menu too.

Workforce

Dine Brands' new parental leave policy was employees' idea

By Joe Guszkowski on Sep. 21, 2023

The perk for new parents came from Women at Dine, one of the company’s staff resource groups. “The idea made great sense,” said new Chief People Officer Sarah Cannon-Foster.

Financing

Applebee's to close more restaurants than it expected this year

By Joe Guszkowski on Aug. 03, 2023

The chain said it will finish 2023 with 25 to 35 fewer U.S. locations after identifying more underperforming stores.

Financing

Applebee's and IHOP see a more cautious consumer

By Joe Guszkowski on Aug. 03, 2023

The Dine Brands concepts said guests are gravitating toward discounts and opting for pickup over delivery as prices continue to rise.

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