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Applebee's

Marketing

Buffalo Wild Wings switches back to selling wings by the numbers

The shift ends the chain’s reliance on vaguer order sizes where wing counts could vary widely.

Marketing

Casual chains tout the quality side of value

The past week's best-performing ads pushed top-flight items at a bargain price.

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

The first Applebee's Express emphasizes takeout and delivery, with fewer seats in a smaller format.

Flip’d by IHOP, a fast casual, will feature many IHOP specialties adjusted for eating on the run.

The assessments differ—in an unexpected way.

Between 30 and 40 stores are now expected to close by Jan. 1.

The high-flying company plans to add two Jaggers units to the two that already open.

The boneless variety will be offered at that price exclusively for dine-in orders.

Diversification into new concepts is sweeping through casual dining in particular. Here’s a rundown of who’s trying what.

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