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Bojangles'
The longtime industry executive comes to the chain from CKE Restaurants.
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Jackie Woodward will take over the CMO post from Randy Poindexter, who is retiring after nearly 30 years.
The moves come the same day the chicken-and-biscuit chain’s acquisition was finalized.
The deal, which takes the chicken and biscuit chain private, is expected to be finalized in the coming months.
The biscuit chain, which is under a purchase agreement, reported comps growth of just 0.1% for company-owned stores.
Durational Capital Management and The Jordan Company will buy the chicken QSR.
But the company doesn’t get the valuations that some of its competitors have received, says RB’s The Bottom Line.
The struggling biscuit chain’s stock climbed on reports that it’s looking for a buyer.