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Burger King

Leadership

Jose Cil named CEO of Burger King owner Restaurant Brands International

 By Jonathan Maze on Jan. 23, 2019

Daniel Schwartz was promoted to executive chairman while Josh Kobza was named chief operating officer.

Financing

Carrols Restaurant Group might consider another concept

 By Jonathan Maze on Jan. 18, 2019

The big Burger King franchisee said a second brand is “going to be on our radar.”

Consumer Trends

Customers behaving badly: New hall of fame candidates

By Peter Romeo on Jan. 07, 2019

Recent eruptions suggest customers are losing perspective when a restaurant visit doesn’t go perfectly. But decide for yourself from these noteworthy examples.

Marketing

4 restaurant snipes that cut through the holiday clutter

By Peter Romeo on Dec. 19, 2018

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.

Marketing

KFC and Burger King want to take over your fireplace

By Jonathan Maze on Dec. 13, 2018

The chicken chain is selling chicken-scented logs, and the burger chain will sell you a firescreen.

Consumer Trends

What makes a restaurant worthy of a visit?

By Patricia Cobe on Dec. 07, 2018

Consumers are enticed by LTOs and interesting menu items, but that’s not the whole story.

Technology

Burger King sells burgers for a penny—with a catch

By Heather Lalley on Dec. 04, 2018

Burger King is using geocaching technology to offer Whoppers for a penny to app users who place their orders near a McDonald's.

Marketing

Restaurants try new lures for Black Friday shoppers

By Peter Romeo on Nov. 21, 2018

Discounts are still a staple, but new come-ons include free rides and tamales.

Marketing

10 limited-time offers with the most consumer appeal

By Patricia Cobe on Nov. 15, 2018

These LTOs tempted customers in October.

Financing

Fast food lives by the discount, and dies by it

By Jonathan Maze on Nov. 08, 2018

Demand stalls at Wendy’s, Burger King and McDonald’s despite frequent discounts, says RB’s The Bottom Line.

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