Chipotle Mexican Grill

Chipotle picks up its menu innovation pace with a new chicken recipe

By Heather Lalley on Nov. 02, 2021

The fast casual is testing chili-spiced Pollo Asado alongside its traditional chicken offering at 95 restaurants in Cincinnati and Sacramento.

Marketing

Chipotle launches a truly ‘virtual’ restaurant via Roblox

By Heather Lalley on Oct. 26, 2021

The fast casual is giving away $1 million in free burritos on the gaming platform and is giving out branded Halloween costumes for players’ avatars.

Workforce

Chipotle is playing the staffing shuffle with its on-site vs. digital makelines

By Heather Lalley on Oct. 22, 2021

Workers are being shifted from the digital kitchen to the front line in short-staffed stores, forcing the fast casual to “throttle” digital orders during peak times.

Financing

Chipotle reports record-breaking third quarter sales

By Heather Lalley on Oct. 21, 2021

The fast casual said same-store sales increased 15.1% during the third quarter, with revenue climbing 21.9% to $2 billion.

Workforce

Chipotle could pay $8M under proposed settlement in overtime case

By Heather Lalley on Oct. 05, 2021

It would be the second such settlement this year for the fast casual, which agreed to pay $15 million in March to a group of workers who said they were wrongfully denied overtime pay.

Technology

Chipotle adds nutrition filters to its app

By Heather Lalley on Oct. 01, 2021

The move expands on the success of the fast casual’s diet-specific Lifestyle Bowls, whose sales have grown 484% since being introduced in 2019.

Marketing

Chipotle signs two college athletes to marketing deals

By Heather Lalley on Sep. 28, 2021

The fast casual is taking advantage of a relatively new NCAA policy that allows student athletes to be paid by brands under “name, image and likeness” contracts.

Food

Chipotle creates an LTO mashup of two recently added menu items

By Heather Lalley on Sep. 27, 2021

The chain’s new Quesabrisket features a cheese quesadilla stuffed with smoked brisket, a protein that debuted systemwide last week.

Financing

Chipotle shares inch toward $2K as stocks recover

By Jonathan Maze on Sep. 23, 2021

The burrito chain continued its strong performance by hitting another 52-week high as restaurant stocks recover from earlier declines.

Food

Chipotle launches smoked brisket nationwide

By Heather Lalley on Sep. 21, 2021

The rollout follows a 64-unit test of the new protein late last year. The brisket is smoked, charred on the grill and seasoned with smoky peppers and other spices.

Page 12