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Chipotle Mexican Grill

Marketing

Chipotle takes another trip to the metaverse with its new Burrito Builder

 By Heather Lalley on Apr. 05, 2022

For the first time, players can earn virtual currency that can be converted into real burritos and bowls from the fast-casual chain.

Technology

Chipotle tests a high-tech inventory tracking system

 By Heather Lalley on Mar. 31, 2022

The burrito chain, which faced widespread foodborne illness outbreaks in 2015, said the radio-frequency identification system will help it better respond to food safety and quality worries.

Marketing

Three years in, Chipotle’s lucrative loyalty program continues to grow

By Heather Lalley on Mar. 29, 2022

The burrito chain's rewards program now has 27 million members who are helping boost sales and traffic, while also giving it an ever-expanding marketing database.

Technology

Chipotle is testing a robot to make perfectly imperfect chips

By Heather Lalley on Mar. 16, 2022

Chippy, made by Miso Robotics, uses artificial intelligence to fry and season the fast casual’s tortilla chips so they’re craveable and don’t “lose the humanity behind our culinary experience,” the brand said.

Food

Chipotle’s new Pollo Asado is ready for primetime

By Heather Lalley on Mar. 10, 2022

After a limited test, the chain is rolling out the new chicken variation nationwide for a limited time—its first riff on its most popular protein in nearly 30 years.

Operations

Chipotle opens a big corporate office in Columbus

By Heather Lalley on Feb. 28, 2022

The new restaurant support center, which took two years to build, will house 400 employees across a range of departments and will help the fast casual achieve its lofty growth goals, it said.

Workforce

Overtime costs surge for restaurants as fewer workers shoulder the workload

By Peter Romeo on Feb. 18, 2022

Employers are also finding that more hours are needed because new hires aren't as efficient.

Operations

How Chipotle got to 3,000 locations

By Heather Lalley on Feb. 15, 2022

It took the fast casual 29 years to reach the milestone, but Chipotle has aggressive growth plans for the future.

Technology

Chipotle, already a tech leader, has some more advances in the works

By Heather Lalley on Feb. 11, 2022

Many chains have copied the fast casual’s drive-thrus and digital makelines. Here’s a sneak peak at what’s next for the burrito brand (and it just might include an avocado-slicing robot).

Workforce

Déjà vu for Chipotle as it looks to hire another 20K workers

By Heather Lalley on Feb. 10, 2022

The fast casual raised hourly wages last year and brought on thousands of new employees, returning it to pre-COVID staffing levels. But it’ll need many more workers to keep up with its fast growth.

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