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Chuck E. Cheese's

Marketing

Chuck E. Cheese tests a membership program

 By Joe Guszkowski on Mar. 04, 2024

The three-tiered program starts at $7.99 a month and offers families a weekly ration of gaming tokens and tickets, plus discounts on food.

Food

Chuck E. Cheese's 'Grown-Up Menu' is the latest piece of a brand refresh

By Patricia Cobe on Jan. 03, 2024

Behind the Menu: The eatertainment chain aims to enhance the experience for all family members at its venues, and food is a big part of the upgrade.

Food

The Chuck E. Cheese menu grows up

By Patricia Cobe on Dec. 18, 2023

Parents who bring their kids to the eatertainment concept have to eat too, and now there’s more pizza, wings, meatballs and desserts geared to grownup tastes.

Financing

Chuck E. Cheese is apparently on the market

By Jonathan Maze on Dec. 18, 2023

The food-and-games chain, which also owns Peter Piper, is reportedly exploring a sale, three years after it emerged from bankruptcy.

Marketing

Chuck E. Cheese is taking over part of a water park

By Jonathan Maze on Oct. 17, 2023

The eatertainment concept has struck a licensing deal to create a new branded area at a Sacramento water park.

Financing

Why Peter Piper Pizza is developing a fast-casual concept

By Jonathan Maze on Jun. 07, 2023

A Deeper Dive: David McKillips, CEO of CEC Entertainment, joins the podcast to discuss Chuck E. Cheese and how to blend two similar brands into the same company.

Marketing

Denny's hires Sherri Landry as CMO

By Peter Romeo on Jan. 09, 2023

The longtime industry veteran will move over from Chuck E. Cheese's parent company at the end of the month.

Technology

Chuck E. Cheese launches family-focused LankyBox virtual brand

By Joe Guszkowski on Nov. 17, 2022

The brand backed by a popular YouTube channel was created in partnership with MrBeast Burger parent Virtual Dining Concepts.

Operations

Inside Chuck E. Cheese's high-tech makeover

By Heather Lalley on Jun. 17, 2022

The 45-year-old food-and-games chain is remodeling all of its 470 locations to cater to tech-savvy Gen Alpha kids and their always-on-the-clock parents, to the tune of more than a half million dollars per store.

Operations

How eatertainment chains are easing back into the business of selling fun

By Heather Lalley on Jun. 10, 2021

After a year of bankruptcies and bad news, food-and-games brands are welcoming families back with promotions, new menu offerings and more. But they still have a way to go to get back to pre-pandemic sales.

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