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Del Taco

Marketing

Del Taco's turnaround plan brings back some of its old ways

 By Jonathan Maze on Mar. 05, 2026

The struggling Mexican fast-food chain, which was sold to Yadav Enterprises last year, is returning some dishes and undoing recent changes made to key menu items.

Leadership

Del Taco names several new executives under its new owner

 By Jonathan Maze on Jan. 15, 2026

Ulyses Camacho was named chief transformation officer of the fast-food Mexican chain as Yadav Enterprises takes over ownership. Noah Chillingworth was named chief marketing officer.

Financing

Fast-food was supposed to dominate the post-pandemic environment. It hasn't

By Jonathan Maze on Oct. 16, 2025

The Bottom Line: The Del Taco sale, four years after it was acquired, revealed just how much industry thinking has changed over that time. Fast-food chains were supposed to win. But these days they are not.

Financing

Jack in the Box to sell Del Taco to franchisee Yadav Enterprises for $115M

By Jonathan Maze on Oct. 16, 2025

The deal comes just four years after Jack in the Box acquired the Mexican fast-food chain for $575 million. It’s the latest brand acquisition for Yadav, which owns Nick the Greek and previously owned TGI Fridays.

Financing

A Del Taco franchisee in Georgia and Alabama files for bankruptcy

By Jonathan Maze on Jul. 16, 2025

South Carolina-based Matador Restaurant Group, which operates 22 locations of the Mexican fast-food chain, cited unexpectedly weak sales and its own decision to take out merchant cash advances.

Financing

Del Taco is reopening most of its Colorado locations

By Jonathan Maze on Jun. 26, 2025

The Mexican fast-food chain plans a phased reopening of 17 of 18 restaurants closed earlier this year. The company plans to operate them as corporate stores.

Financing

Jack in the Box is confident it can sell the struggling Del Taco

By Jonathan Maze on May 15, 2025

The company said that a sale is the most likely scenario, based on potential interest. Yet it comes despite continued challenges for Del Taco that have hammered profits.

Financing

In the fast-food Mexican sector, there is Taco Bell, and everyone else

By Jonathan Maze on Apr. 25, 2025

The Bottom Line: Jack in the Box’s planned sale of Del Taco highlights the sector’s complexity. Consumers are eating more Mexican. But they’re avoiding fast-food Mexican restaurants. Unless it’s Taco Bell.

Financing

Buyer's remorse is a common affliction among acquiring restaurant companies

By Jonathan Maze on Apr. 24, 2025

The Bottom Line: Jack in the Box is selling Del Taco just three years after buying the Mexican fast-food chain. But it’s not the first company to quickly decide to shed an acquisition. And it won’t be the last.

Financing

Jack in the Box is closing restaurants and may sell Del Taco

By Jonathan Maze on Apr. 23, 2025

The fast-food restaurant company has hired an advisor to explore strategic alternatives with its Mexican brand just three years after buying the chain. It also plans to close 150 to 200 locations.

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