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The Mexican fast-food chain said "the worst may be behind us" as its sales turn positive in July.
With plenty of business through their drive-thrus, chains such as Chick-fil-A, Del Taco and Wendy’s are in no hurry to reopen dining rooms.
Tim Hackbardt, who worked for the chain from 1999 to 2003, will take over marketing efforts for the quick-service brand.
Chefs and operators are busy this week gearing up for the season.
Menu items featuring cheese, meat and potatoes rank high this fall.
Weak sales and high costs sent the Mexican fast-food chain’s shares plunging.
The Mexican chain says that the newly created position will help it focus on “four-wall operations.”
The Mexican fast-food chain is in danger of a delisting following the departure of an independent director.
The company is reportedly getting interest from both private-equity firms and strategic buyers.
The chain’s Beyond Tacos proved popular but haven’t helped it generate transaction growth or prevent a July sales slowdown.