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Del Taco

Marketing

Del Taco launches its ‘Del Yeah’ loyalty program

 By Jonathan Maze on Sep. 16, 2021

The fast-food chain is the latest to introduce a rewards effort as one-to-one marketing takes hold at restaurants.

Food

Consumers rank their favorite tacos

 By Patricia Cobe on Sep. 15, 2021

These 10 chains serve the most craveable tacos, according to Technomic consumer data.

Food

Del Taco is combining quesadillas with tacos

By Jonathan Maze on Aug. 26, 2021

The chain is introducing a line of Stuffed Quesadilla Tacos with either chicken or steak along with a line of caramel beverages.

Financing

Food and labor costs hit Del Taco as sales recover

By Jonathan Maze on Jul. 23, 2021

The Mexican fast-food chain says its same-store sales rose 3.6% when compared with 2019 and all dayparts grew outside of breakfast.

Food

Del Taco, eager to get its breakfast business back, introduces breakfast tacos

By Jonathan Maze on Jul. 21, 2021

The Mexican fast-food chain is introducing a trio of upgraded breakfast tacos as it banks on customers returning to their routines.

Food

It's no summer vacation for menu innovation

By Patricia Cobe on Jun. 22, 2021

Taste Tracker: Old Chicago and Oath launch new pizzas; salads with global flavors debut at Noodles & Co. and Saladworks; bubbles pop at Dunkin’; and more menu news of the week.

Financing

Del Taco’s sales recover, especially at night

By Jonathan Maze on Apr. 30, 2021

Same-store sales rise on a two-year basis as it recovers its “graveyard” business while breakfast remains a challenge.

Food

Del Taco takes on Taco Bell with new menu items, digital campaign

By Patricia Cobe on Apr. 29, 2021

The chain launches an expanded Crunchtada lineup along with promotional perks targeted to disappointed Mexican Pizza fans.

Financing

Higher prices, especially for delivery, drive sales growth at Del Taco

By Jonathan Maze on Mar. 09, 2021

Del Taco, the Mexican fast-food restaurant chain, said its sales increased last quarter thanks to higher menu prices and higher charges from third-party delivery orders.

Financing

Del Taco has big plans for its new prototype

By Jonathan Maze on Mar. 03, 2021

This week’s episode of the RB podcast “A Deeper Dive” features John Cappasola, CEO of the Mexican QSR chain, talking about development and the shift to the drive-thru.

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