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Popularity of Mexican Cuisine, Fast Casual Boom, Contribute to Growth in Segment, Finds Technomic

CHICAGO (December 6, 2010)—Limited service Mexican restaurant chains were able to increase salesby 2.7 percent and unit counts by 1.8 percent in 2009,...

Operations

MexiCali Burrito turns to Phoodeez to boost its corporate catering

MexiCali Burrito Co., a, family-owned taqueria in Kendall Square in Cambridge, Massachusetts, was already well into catering when it signed up with Boston start-up Phoodeez (pronounced food-ies) to boost its corporate reach.

Street taco spurs growth at the quick-service chain.

The Mexican chain reported positive sales and profit growth in its first earnings report since going public.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

During a difficult time for many restaurant operators, a few are having sales success with new menu items. Here's a sampling of those killer lures.

Chains are doubling up on new dollar menus and value meals to spark sales during this slower time of year.

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