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El Pollo Loco

Marketing

Restaurants try new lures for Black Friday shoppers

Discounts are still a staple, but new come-ons include free rides and tamales.

Financing

El Pollo Loco stock skyrockets on stronger sales

The company said that its sales growth has continued into the fourth quarter, sending shares to new highs.

Concepts that serve chicken without bones have flourished, taking share at a time when the industry has stumbled, says RB’s The Bottom Line.

Often, the menu items deemed the most craveable aren’t the ones consumers say they’re most likely to purchase.

Here's how seven operators are helping consumers stick to their 2018 resolutions.

Every chain has A, B and C units. A key to growth—without actually building new stores—can be in turning C’s into B’s and B’s into A’s.

Kitchens are being tweaked and a low-tech piece of equipment is cutting service times.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

El Pollo Loco’s departing CEO takes an operator’s approach to running a chain.

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