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El Pollo Loco

Consumer Trends

The 10 most alluring LTOs in August

Consumers reveal which limited-time offers they are most likely to order based on the name and description.


Restaurants ring in the new year with healthy menu items

Here's how seven operators are helping consumers stick to their 2018 resolutions.

Every chain has A, B and C units. A key to growth—without actually building new stores—can be in turning C’s into B’s and B’s into A’s.

Kitchens are being tweaked and a low-tech piece of equipment is cutting service times.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

El Pollo Loco’s departing CEO takes an operator’s approach to running a chain.

Positioned as a healthy alternative to QSRs with secret-recipe chicken and fresh salsa bars

Operators are offering their own versions of meal kits, serving up bundled family meals that often have an off-premise bent.

The new menu items will be available for a limited time.

A torta makes its debut, filled with slow-simmered beef accented with Mexican flavors.

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