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El Pollo Loco

Operations

El Pollo Loco paid $36M in Q4 to settle lawsuits

 By Heather Lalley on Mar. 08, 2019

The chicken chain’s stock fell more than 16% Friday on the news.

Marketing

The 10 most unique LTOs on chain menus

 By Patricia Cobe on Dec. 13, 2018

The originality of these limited-time items piqued consumer interest in November.

Leadership

El Pollo Loco names chicken chain vet as CMO

By Heather Lalley on Nov. 27, 2018

Hector Munoz, previously of Church’s Chicken and Popeyes, assumes the top marketing spot at El Pollo Loco.

Marketing

Restaurants try new lures for Black Friday shoppers

By Peter Romeo on Nov. 21, 2018

Discounts are still a staple, but new come-ons include free rides and tamales.

Financing

El Pollo Loco stock skyrockets on stronger sales

By Jonathan Maze on Nov. 02, 2018

The company said that its sales growth has continued into the fourth quarter, sending shares to new highs.

Food

Chicken is surging, so long as it’s boneless

By Jonathan Maze on Jun. 25, 2018

Concepts that serve chicken without bones have flourished, taking share at a time when the industry has stumbled, says RB’s The Bottom Line.

Top 500 Chains

El Pollo Loco

Jun. 19, 2018
Consumer Trends

Top 5 LTOs in December: Craveability vs. Purchase Intent

By Lizzy Freier on Jan. 01, 2018

Often, the menu items deemed the most craveable aren’t the ones consumers say they’re most likely to purchase.

Food

Restaurants ring in the new year with healthy menu items

By Patricia Cobe on Jan. 03, 2018

Here's how seven operators are helping consumers stick to their 2018 resolutions.

RLC Idea: How El Pollo Loco leverages its A players

By Peter Romeo on Mar. 28, 2011

Every chain has A, B and C units. A key to growth—without actually building new stores—can be in turning C’s into B’s and B’s into A’s.

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