El Pollo Loco


Stephen J. Sather: Ops on top

El Pollo Loco’s departing CEO takes an operator’s approach to running a chain.

El Pollo Loco

Positioned as a healthy alternative to QSRs with secret-recipe chicken and fresh salsa bars

Operators are offering their own versions of meal kits, serving up bundled family meals that often have an off-premise bent.

The new menu items will be available for a limited time.

A torta makes its debut, filled with slow-simmered beef accented with Mexican flavors.

Here are 3 misjudgments from the past year that hold lessons for every operator. The common blunder: Not listening and therefore misreading the customer.

Seasonal promotions for fish and shellfish dishes are accelerating at chains.

At El Pollo Loco’s Southern California headquarters, the staff has adjusted to moving at what it calls “the speed of Sather,” says VP of Marketing Mark Hardison.

The better-for-you chicken concept added a mobile app and online ordering capabilities

See which 10 chains are winning with chicken that consumers say they can't get anywhere else.

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