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El Pollo Loco

Food

El Pollo Loco may finally jump into the chicken sandwich wars

 By Lisa Jennings on Jan. 14, 2025

The fast-casual grilled, bone-in chicken chain hasn't had a chicken sandwich for years, even when everyone else launched one. But it's testing one now.

Operations

El Pollo Loco finds value-hunters want even more value

 By Lisa Jennings on Nov. 01, 2024

The fast-casual grilled-chicken chain launches a $5 Taco Tuesday promotion to spark trial after traffic plummets 7.6% in third quarter.

Workforce

Other California industries are grousing about the state's new fast-food wage

By Peter Romeo on Jun. 06, 2024

Employers in other fields say they're feeling intense pressure to raise pay. Plus, they want to see a break from the pro-labor legislation of the last decade or more.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

Financing

Earnings roundup: Fatburger, El Pollo Loco and Pizza Inn

By Jonathan Maze, Heather Lalley and Lisa Jennings on May 03, 2024

Fat Brands has some trouble with the weather; strong results from El Pollo Loco and Rave Restaurant Group wants some remodels.

Operations

El Pollo Loco expects double-digit wage inflation

By Lisa Jennings on Mar. 08, 2024

The California fast-food wage coming next month will force the chain to increase prices, but also look for ways to cut costs across operations.

Leadership

El Pollo Loco hires Yum Brands vet Liz Williams as CEO

By Heather Lalley on Feb. 13, 2024

Williams, previously president of Taco Bell International, will assume her new role at the fast-casual grilled chicken chain on March 11.

Operations

El Pollo Loco president and CEO Larry Roberts steps down

By Lisa Jennings on Nov. 02, 2023

He will stay on as consultant through Dec. 28 as the company searches for a replacement. COO Maria Hollandsworth will take leadership in the interim.

Financing

As Sardar Biglari buys up stock, El Pollo Loco swallows a poison pill

By Jonathan Maze on Aug. 09, 2023

The chicken chain adopted a shareholder rights plan, citing Biglari Capital’s continued acquisition of the company’s shares.

Food

After a pandemic break, restaurants added a lot of new menu items this summer

By Patricia Cobe on Aug. 03, 2023

Customers returned to dining out and operators greeted them with a record number of limited-time offers. The result was a summer of love on restaurant menus.

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