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El Pollo Loco

Marketing

El Pollo Loco's revamped loyalty program gives members more to aim for

 By Joe Guszkowski on Apr. 04, 2023

The new Loco Rewards has a tiered structure and more variety. It's part of a digital overhaul that also includes an upgraded mobile app.

Financing

El Pollo Loco's private equity investor finally heads for the exits, after 18 years

 By Jonathan Maze on Apr. 03, 2023

Trimaran Capital Partners, which first invested in the chicken chain in 2005 and took it public in 2014, is liquidating its holdings in the chain.

Leadership

Remembering Jerry Richardson, the football star who built Hardee's

By Peter Romeo on Mar. 14, 2023

Restaurant Rewind: The man knew biscuits and burgers as well as he knew the route to the Super Bowl.

Leadership

Jerry Richardson, football star turned Hardee's biscuit maker, dies at age 86

By Peter Romeo on Mar. 13, 2023

A former owner of the Carolina Panthers NFL team, the North Carolina native made his money as a Hardee's franchisee. He would later operate Quincy's, Denny's and El Pollo Loco, among other restaurant brands.

Operations

El Vaca Loca? Chicken specialist El Pollo Loco works to make beef a permanent item

By Lisa Jennings on Jan. 26, 2023

The success of a birria LTO last year has sparked a series of LTOs that have helped the brand broaden the menu and connect with a younger audience.

Leadership

Maria Hollandsworth named COO of El Pollo Loco

By Lisa Jennings on Oct. 17, 2022

Hollandsworth was previously the regional vice president of operations for Dunkin’ and also spent about 20 years at Jack in the Box.

Leadership

El Pollo Loco COO Miguel Lozano to retire

By Heather Lalley on Jun. 27, 2022

Depending on when a replacement is hired, though, it could be many months before Lozano leaves the 481-unit chicken chain.

Food

El Pollo Loco nails authenticity to bring birria to the menu

By Patricia Cobe on Jun. 07, 2022

The Mexican-born chain not only had to stay true to its Hispanic customer base, it had to scale up the recipe for 481 locations.

Leadership

Habit Burger CFO Ira Fils moves to El Pollo Loco

By Heather Lalley on Jun. 03, 2022

Fils, who had been with the Yum Brands’ burger concept since 2008, has also worked at Mimi’s Café and Rubio’s Restaurants.

Financing

Earnings roundup: Ruth’s Chris, STK, Chuy’s, El Pollo Loco, RAVE

By Joe Guszkowski and Heather Lalley on May 06, 2022

Sales are up, but inflation and supply chain issues continue to cause stress for smaller, publicly traded restaurant chains.

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