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Friendly's

Financing

Friendly's owner Brix Holdings is acquired by a franchisee

 By Joe Guszkowski on Jul. 22, 2025

Legacy Brands International will take control of Friendly’s, Clean Juice, Red Mango and four other brands, and will look to add to the collection.

Leadership

Friendly's parent promotes Sherif Mityas to CEO

 By Peter Romeo on Nov. 15, 2022

BRIX Holdings also raised Dawn Petite to president of Friendly's after a 40-year affiliation.

Leadership

Friendly’s parent hires Pamela Hunt as CFO

By Heather Lalley on Jun. 01, 2022

Hunt previously led accounting for On the Border Mexican Grill & Cantina before joining BRIX Holdings.

Emerging Brands

Friendly's plans a fast-casual entry

By Peter Romeo on Jan. 20, 2022

A scaled-down riff called Friendly's Cafe will fire up its kitchen next month.

Leadership

Friendly's parent hires Carissa DeSantis as chief technology officer

By Joe Guszkowski on Dec. 15, 2021

The former Dickey's CIO will oversee tech at Jamco brands including Friendly's, Red Mango and Red Brick Pizza.

Leadership

Friendly’s new parent names Roberto De Angelis chief experiential officer

By Peter Romeo on Jul. 28, 2021

The P.F. Chang’s veteran will also be involved with a number of smaller affiliated restaurant brands, including Red Mango, Smoothie Factory and Souper Salad.

Marketing

David Ellis named CMO of Friendly’s and BRIX restaurants

By Heather Lalley on Jun. 21, 2021

Ellis comes to the chains after leading marketing at Uncle Julio’s.

Leadership

Friendly's co-founder and inveterate gadfly Prestley Blake dies

By Peter Romeo on Feb. 16, 2021

The chain-restaurant pioneer was 106.

Financing

Group including Red Mango's parent closes on Friendly's acquisition

By Peter Romeo on Jan. 19, 2021

Amici Partners Group said it intends to keep all 130 surviving locations open.

Operations

Never mind WWII. Here are the wars that really made Friendly’s

By Peter Romeo on Nov. 08, 2020

The 85-year-old family chain is getting its fifth owner. Here’s the saga of what happened under the prior four.

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