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Maggiano's Little Italy

Operations

Now a delivery believer, Chili’s looks for margin aids

The casual chain is looking at staffing changes and new packaging after posting a 2.9% rise in Q1 comps, in part because of delivery.

Marketing

Brinker names a new CMO for Chili’s

Ellie Doty will be responsible for consumer insights and menu development, among other duties.

Brinker International said the redirections will set up the casual giant for extended growth.

The third-party service also becomes the exclusive delivery partner of Maggiano’s.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The Brinker International holding is close to picking at least one third-party service as a partner, officials say.

Limited-time offers that differentiate the menu scored high with consumers.

Consumers are enticed by LTOs and interesting menu items, but that’s not the whole story.

These LTOs tempted customers in October.

Transactions increased by 4%, buoyed in part by a steep climb in takeout business.

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