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McDonald's

Marketing

McDonald’s next big meal is with BTS

By Jonathan Maze on Apr. 19, 2021

The burger giant’s latest celebrity-endorsed meal collaboration will be with the hugely popular Korean boy band.

Workforce

McDonald’s to start requiring anti-harassment training at all its restaurants

 By Jonathan Maze on Apr. 14, 2021

The company will require its 39,000 locations to follow a new set of brand standards for a “respectful and inclusive workplace.”

Financing

McDonald’s CEO Chris Kempczinski was paid a lot less than his predecessor

By Jonathan Maze on Apr. 08, 2021

He received $10.8 million in salary and stock options last year, or $7 million less than Steve Easterbrook received in his final year at the chain.

Financing

McDonald’s will seek damages from Tyson over price fixing

By Jonathan Maze on Apr. 07, 2021

The company is also preparing to take action against pork and beef producers amid a mushrooming dispute over protein prices.

Leadership

McDonald’s names Desiree Ralls-Morrison general counsel

By Jonathan Maze on Mar. 29, 2021

She will oversee legal operations at the burger giant, coming from the medical products company Boston Scientific.

Financing

How McDonald’s became OK with higher prices

By Jonathan Maze on Mar. 23, 2021

The chain’s shift away from the Dollar Menu enabled operators to raise prices on premium products. It didn’t hurt says, says RB’s The Bottom Line.

Financing

Why a Big Mac costs more in Seattle than in Austin

By Jonathan Maze on Mar. 21, 2021

The price for McDonald's iconic menu item varies considerably from one state to another, and the minimum wage is a big factor.

Food

It’s time for McDonald’s to take the chicken sandwich challenge

By Patricia Cobe on Mar. 16, 2021

Can the burger giant make a sandwich as good as the chicken chain specialists?

Food

Customers band together virtually to bring back fan favorites

By Patricia Cobe on Mar. 05, 2021

The pressure is mounting on Twitter and Change.org for chains to return popular menu items.

Topics

Why McDonald’s might sell part of Dynamic Yield

By Jonathan Maze on Mar. 02, 2021

The burger giant, which bought the technology company two years ago, is considering a sale of the business that works with other clients.

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