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McDonald's

Technology

The next big burger battle will be over loyalty

 By Jonathan Maze on Jun. 24, 2021

McDonald’s, Burger King and Wendy’s either have or will introduce new loyalty programs as the sector looks to keep customers from drifting to third-party platforms.

Marketing

McDonald’s will finally kick off its loyalty program

 By Jonathan Maze on Jun. 22, 2021

MyMcDonald’s Rewards will be available on July 8 as the chain seeks to join companies like Starbucks and Dunkin' in marketing directly to consumers.

Financing

McDonald’s CEO expects dine-in to come back, but it could take a while

By Jonathan Maze on Jun. 16, 2021

Chris Kempczinski is not dismissing the prospects of a comeback of its dining rooms, but he also acknowledges that takeout will dominate for a while.

Leadership

Distributor named McDonald's USA's Supplier of the Year

By Peter Romeo on Jun. 15, 2021

The Anderson-DuBose Co., based in Cleveland, Ohio, was chosen because of the support it provided 450 units in four states during the pandemic.

Financing

McDonald’s acknowledges a data breach in Asia

By Jonathan Maze on Jun. 11, 2021

The company said it quickly closed access after some customer data in Korea and Taiwan was compromised.

Financing

Judge dismisses Black franchisees’ lawsuit against McDonald’s

By Jonathan Maze on Jun. 09, 2021

The current Nashville area operators didn’t provide enough details that they were treated differently than other operators.

Marketing

4 restaurant marketing moves that still merit a ‘Huh?’

By Peter Romeo on Jun. 09, 2021

This week's curveball from Taco John's is the latest off-beat attention-grabber to prompt some head shaking.

Technology

McDonald’s faces lawsuit over its voice recognition technology

By Jonathan Maze on Jun. 07, 2021

The lawsuit says the company is violating Illinois law by not seeking customers’ approval before using collecting voiceprint biometrics.

Financing

At McDonald’s, some technologies fly while others crawl

By Jonathan Maze on Jun. 04, 2021

Dynamic Yield was implemented quickly but its results haven’t lived up to massive expectations, while labor-saving efforts are “not ready for prime time.”

Financing

McDonald’s CEO Chris Kempczinski expects the company to resolve its franchisee dispute

By Jonathan Maze on Jun. 02, 2021

He said a technology fee at the center of its quarrel with operators amounts to “a rounding error” when compared to the overall health of the system.

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