McDonald's

This week’s 5 head-spinning moments: Gone too far?

By Peter Romeo on Oct. 14, 2016

The industry was taken to extremes by killer clowns, Italian grandmothers, asylum seekers and Taco Bell Nation.

Marketing

5 stealable promo ideas

By Aaron Jourden on Feb. 07, 2017

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

McDonald’s takes cheeky approach to launch new line

By Peter Romeo on May 01, 2017

The rollout will mark the chain's first use of an infomercial, plus the introduction of the Frork.

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

By Lisa White on Oct. 10, 2017

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

Operations

Off-premise boom drives sweeping ops changes

By Peter Romeo on Jan. 24, 2018

Restaurants are reformatting their layouts and processes to accommodate the shift in their business toward takeout, delivery and catering.

Sourcing challenges: As demand rises, so do seafood prices

By Patricia Cobe on Aug. 01, 2011

Aweakened dollar, high commodity costs and increased global demand for seafood are combining to push up prices this season. Fernando Navas, corporate chef for the six-location SushiSamba, names “price” as his number one sourcing challenge.

NLRB blocks McDonald’s challenge of ‘joint employer’ ruling

By Peter Romeo on Aug. 18, 2015

The National Labor Relations Board has shut down McDonald’s attempts to overturn a preliminary ruling that the franchisor should be regarded as a “joint employer” of franchisees’ staffs.