Panera Bread

Marketing

'Tis the season to plan to circle back later, says Panera

Partnering with social media influencers who skewer corporate America, the fast-casual chain hopes to tap into our shared desire to push work responsibilities into 2026.

Financing

How Panera Bread plans to rise again

The Week in Restaurants: This week’s episode of the restaurant news discussion podcast looks at Panera’s new turnaround strategy, the latest in Cracker Barrel’s logo saga, and Sweetgreen’s pivot to protein.

The fast-casual bakery/café chain announced a broad transformation that features investments in its menu and in store operations after years of traffic and sales declines.

Panera Bread is testing new caffeinated energy drinks again. Last year the company faced multiple lawsuits alleging its Charged Lemonades killed or injured guests. But the Charged Lemonades were much higher in caffeine than the new energy drinks in test in several markets.

Fans of the popular TV series tend to rewatch the show as a cozy activity during the fall/winter season. The fast casual is capitalizing on that trend with nostalgic, comforting foods and a digital campaign featuring two of its stars.

The fast-casual chain suffered a cyberattack last year but workers weren't notified their personal data was vulnerable until months later. Nearly 150,000 could be eligible so share in the settlement.

EYM Café, whose owner has also sold or closed Pizza Hut, Burger King and KFC restaurants, has declared Chapter 11 bankruptcy after their agreements were ended over payment and quality issues.

Multiple lawsuits alleged the brand's caffeinated Charged Lemonades killed or harmed guests. The fast-casual chain phased out the drinks last year and denied wrongdoing.

Nikka Copeland has been named senior vice president of a newly created office of transformation & strategy at the fast-casual bakery-cafe chain.

Former Restaurant Brands International CEO Jose Cil will chair a board with six other new members, as leading brand Panera Bread prepares for a turnaround effort.

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