Panera Bread

Panera hopes to drive traffic with expanded Wi-Fi

The chain is encouraging customers to take advantage of its parking lot internet access while enjoying an unlimited coffee subscription.

Leadership

Panera hires McDonald’s vet as COO

Debbie Roberts comes to the fast casual after three decades at the burger giant.

Technology

It just got a lot easier to order Panera on Google

By Joe Guszkowski on Aug. 26, 2020

A new integration puts the ordering option front and center when customers search for the chain.

Marketing

Panera debuts an at-home summer camp for cooped-up families

By Heather Lalley on Aug. 05, 2020

The fast-casual chain joins Shake Shack in offering seasonal fun while building brand awareness for kids and parents during the pandemic.

Marketing

Panera reports success with its coffee subscription program

By Heather Lalley on Jul. 16, 2020

The unlimited coffee offering now has about three-quarters of a million subscribers, prompting the fast casual to launch a referral program to generate even more.

Marketing

Slowed by the pandemic, Panera revisits its coffee subscription service

By Heather Lalley on Jun. 22, 2020

The chain, which launched the unlimited coffee program at the start of the coronavirus crisis, is offering free coffee to new subscribers until Labor Day.

Workforce