Starbucks

Marketing

Consumers are apparently consuming a lot of pumpkin drinks

Starbucks had the best week in its history after introducing its fall menu and Dunkin’ had stronger traffic, too.

Financing

Will investments by Burger King and Starbucks work? History says yes

The two chains both revealed plans to invest $400 million or more into their businesses, joining a list of companies that have put cash behind revitalization plans.

The Bottom Line: The coffee giant has changed top executives and its operating structure, increased pay and benefits, and promises major new equipment upgrades. Here’s a rundown.

The coffee giant will add new equipment, training and employment benefits to improve efficiency and generate more sales. But it also plans to build another 2,000 domestic locations.

The coffee giant will provide savings assistance and student loan management tools. The benefits follow increased worker pay at non-union stores last month.

The coffee giant will integrate non-fungible tokens, or NFTs, into Starbucks Rewards, which will give customers new ways to engage with the brand.

The Bottom Line: Interim CEO Howard Schultz says the company’s coffee shops are over-capacity. Sales numbers suggest he has a point.

But the tutorial focuses on how to keep the process amicable and progressing, not how to thwart it.

Laxman Narasimhan, who will take over as chief executive next April, told CNBC that he has a unique opportunity to “apprentice” with Interim CEO Howard Schultz.

The Bottom Line: In naming Laxman Narasimhan to be its next chief executive, Starbucks shows just how much it believes change is needed.

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