Subway

Marketing

Subway takes its tuna defense to the web

The sandwich giant has a “SubwayTunaFacts.com” site aiming to “clarify any misunderstandings” on the contents of its tuna.

Financing

Subway loses its sandwich dominance

As the chain has struggled and competitors grow, it no longer owns the market the way it once did, says RB’s The Bottom Line.

The sandwich giant is upgrading its bread and several ingredients in what the company is calling a long-term brand refresh.

The sandwich giant’s tuna is most certainly tuna. That hasn’t kept the issue from popping back up to hammer the brand, says RB’s The Bottom Line.

The franchise’s ongoing charges are higher than all but one other system, backing some operators who want them lowered. The company argues it has many other strengths that make it a better option.

Founder Fred DeLuca didn't do enough to ensure his successor had the authority necessary to make changes the brand needed, says RB's The Bottom Line.

The sandwich giant has quietly bought out a third of its development agents, a major shift in strategy that is changing how it does business, says RB’s The Bottom Line.

While operators push back against several new initiatives, many say the chain’s current problems date back years and include a variety of issues, says RB’s The Bottom Line.

The dispute is the latest one between a franchisor and its operators over hours requirements as restaurants struggle to maintain staff.

The chain is giving operators whose agreements come up for renewal a choice: Accept new terms more favorable to the company or pay a 10% royalty rate.

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