TGI Fridays

Food

TGI Fridays goes all-in on appetizers

The chain is adding a handful of trendy new apps like truffle tot-chos and a margarita shrimp cocktail as it continues a revitalization effort.

Operations

TGI Fridays wants to become 'more fun than your phone'

After falling into what new CEO Brandon Coleman called a “sea of sameness,” the storied casual-dining brand is betting things like sushi, mocktails and entertainment will help make it relevant again.

The bar chain has added food from Krispy Rice at 140 locations in a bid to appeal to younger consumers.

Sauce innovation can be a magic bullet that sets a restaurant apart from the competition, especially in the crowded chicken and burger categories.

The recently hired president and CMO will lead a new chapter at the chain after Ray Blanchette stepped down in May.

He led the brand for five years. Rohit Manocha, chairman of Fridays’ biggest shareholder, will take over on an interim basis.

Menu specials and deals are in the works to boost sales both on- and off-premise during the NCAA tournament.

Fridays is the latest full-service chain to add a bargain offer amid fears that inflation-weary customers are trading down.

The celeb’s bourbon-infused Foxx on the Roxx BBQ Sauce flavors wings, ribs and a cocktail on the chain’s fall menu.

The casual-dining chain will open 75 restaurants in South and Southeast Asia over the next 10 years under what it said was its largest development agreement ever.

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