Financing
Why Tim Hortons has struggled under RBI
CEO Jose Cil said the company marketed the brand with the wrong mindset and “lost touch with consistency and quality,” says RB’s The Bottom Line.
Financing
The pandemic comes at a tough time for Tim Hortons
The Canadian doughnut-and-coffee chain was working to regain its footing before quarantine sapped the company of its core consumers, says RB’s The Bottom Line.