Consumer Trends
Millennials' favorite chains
Millennials, the much lauded-after generation that marketers are trying to figure out, have a different set of needs and wants than the overall consumer base.
Consumer Trends
Consumers' favorite chains 2016
With steep competition, getting customers in the door—and keeping them coming back—means understanding what they value and delivering on those needs.
The limitless possibilities of making a meal between two slices of bread have catapulted the sandwich into new menu territory. Breakfast and lunch sandwiches still dominate, but these days, bars and late night menus are featuring mini ethnic sandwiches and full-service restaurants tout overstuffed dinner-size versions.
The dining public is saving lots of room for dessert. According to the National Restaurant Association’s 2006 Tableservice Restaurant Trends report, 30 percent of fine-dining operators, 27 percent of casual dining places and 32 percent of family restaurants say their customers are ordering more dessert now than they did two years ago. And data from NPD/CREST reveals that 12 percent of consumers order dessert at restaurants. So what should you be purchasing to satisfy these sweet cravings?