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Wendy's

2016 Top 500 restaurant chains

 Jun. 21, 2016

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Marketing

The future of social media

 By Lisa White on Sep. 14, 2017

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Wendy’s To Buy Millions of Pounds of Berries for Salads

By Restaurant Business Staff on May 29, 2013

CORAL BEACH, FL (May 29, 2013 - The Packer)—Touting fresh U.S. blueberries and California strawberries as key ingredients, Wendy’s restaurants are again...

Marketing

5 brands whose ads make consumers the hungriest

By Jackson Lewis on Dec. 14, 2016

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

Leadership

Wendy’s to appoint new HR chief

By Restaurant Business Staff on Oct. 06, 2017

The current holder of that role—Scott Weisberg—is set to leave the brand early next year.

Fast-food chains opt for designer heat

By Peter Romeo on Apr. 06, 2015

In the stepped-up search for spicier options, several big players are trying ingredients that would warm a foodie’s heart—and stomach.

Leadership

4 exec changes that shook the restaurant business

By Peter Romeo on Dec. 25, 2016

The past year reaffirmed that tough times bring many changes in restaurant leadership. Here are four of the most dramatic shifts.

Marketing

Chains unveil web deals around Cyber Monday

By Restaurant Business Staff on Nov. 27, 2017

Wendy’s is just one of the restaurant brands angling to boost digital business.

Consumer Trends

3 emerging trends we’re watching in October

By Sara Rush Wirth on Oct. 02, 2015

Here are some of the tactics Restaurant Business is monitoring as the industry tries to win an increasingly hype-sensitive and socially conscious guest.

Marketing

How Wendy's tackles trolls

By Jackson Lewis on Jan. 19, 2017

Strategies to answer social media harassment.

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