Backed by prominent restaurateurs, Lunchbox raises $20M

The online ordering company's latest fundraise features celebrity chef Tom Colicchio and Planet Hollywood founder Robert Earl.
Lunchbox fundraising
Photograph courtesy of Lunchbox

Online ordering company Lunchbox has raised $20 million in a Series A funding round, the company said Wednesday.

It is the latest online ordering company to land major venture capital funding, joining Ordermark, Popmenu and GoTab among providers that have announced investments recently.

The round was led by tech-focused investor Coatue and included other prominent industry names such as celebrity chef Tom Colicchio, HelloFresh founder Bryan Ciambella and Planet Hollywood founder Robert Earl. 

Online ordering has become table stakes during the pandemic, with dining rooms closed or limited. New York-based Lunchbox has been one of the most active providers since it launched in May 2019, offering an “all-in-one” platform that includes website, app and kiosk ordering, cloud kitchens and marketing. It is notable for its explicit mission to help restaurants cut out third-party delivery companies.

Restaurant clients include Bareburger, Clean Juice and Fuku, David Chang’s fried chicken concept. Lunchbox said restaurants that use it have seen an average sales increase of 30%. 

“Our mission is to help restaurants survive this pandemic and thrive beyond it. When we started Lunchbox 18 months ago, we wanted to help restaurants with a strong ethos and identity speak to their guests directly. That is more important now more than ever before,” said Nabeel Alamgir, CEO and co-founder of Lunchbox, in a statement.

The company said it would use the funds to grow nationally, hire talent and continue to develop its product.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


With CosMc's, McDonald's shows its risk-taking side

The Bottom Line: The first unit of McDonald’s opened to long lines in its first two days. The concept proves that the company can get attention. And it’s willing to take some chances.


Big restaurant chains get aggressive on unit growth

The Bottom Line: Yum Brands, McDonald’s and Domino’s are all making a big push to accelerate growth. Most of it will come outside the U.S. But they have domestic plans, too.


Chris Kempczinski changes his tune on restaurant automation

The Bottom Line: While noting that humans will continue to drive restaurants, the McDonald’s CEO notes that the calculus on automation gets closer as labor costs soar.


More from our partners