Tools of the trade: What is your must-have, can't live without, technology?
With all the hubbub about mobile payments and tablet menus, it’s easy to forget that technology, as defined by Webster’s, cuts a broader swath; it’s defined as “the practical application of knowledge, especially in a particular area.”
Why isn't your menu online?
Menus are among the first things that a customer looks at when trying to decide which restaurant to visit. Restaurants with outdated menus on their websites—or even worse, no menus at all—take the risk of being passed over by would-be diners. Especially if the restaurant down the street has its menu online.
If a thief steals your credit card data, expect to be out at least $80,000, estimates cyber-security firm ANXeBusiness Corp. in Southfield, Michigan. “Oftentimes, these restaurants feel like they’re being victimized a second time,” says Atlanta hospitality lawyer Charles Hoff, who counsels breached restaurants.
If you're strolling down Santa Monica Boulevard in Beverly Hills and suddenly get a hankering for a snack, you won't have to settle for a candy bar spit out by a regular old vending machine. Instead, snag a fresh cupcake from the Sprinkles Cupcake ATM. It's restocked all day and night for continuous cupcake delivery.