In 1983, founders Jeff and Jill Summerhays built Maui Wowi Hawaiian to provide their Ohana (or family) a healthy alternative to foods high in fat and sugar. Maui Wowi is known for its fresh-fruit smoothies and Hawaiian coffees such as the sought-after 100% Kona.

LocationGreenwood Village, Colo.
2006 Systemwide Sales$46,000,000
% Change in Sales31.4%
2006 U.S. Units400
% Change in Units17.0%
2006 Average Unit Volume$120,000
% Change in AUV9.1%
Future 50 Year2007