Marketing
Chipotle is rethinking its relationship with digital influencers
The fast casual is creating the Chipotle Creator Class, using TikTok to promote the program, with plans to “redefine the traditionally transactional relationship” between a brand and influencers.
Leadership
Sweetgreen co-founder and CEO apologizes for comments on COVID and obesity
Jonathan Neman, whose fast-casual salad chain filed to go public in June, said his earlier statement that called for a tax on processed foods, among other things, was “insensitive and oversimplified.”