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The chain also added a VP of franchise sales and a director of loyalty as it continues its rapid expansion.
The former Fogo de Chao CIO is the latest executive hire under new CEO Kelli Valade.
The chief executive’s pay nearly doubled last year to $20 million. That was the highest pay package for the position since 2017.
Mayer had been with the chain for more than seven years, most of which were spent as CMO.
Robillard joined the barbecue chain a year ago as VP of marketing. She spearheaded the chain's "Masters of Meat" campaign and led a revamp of the beverage program.
On his final earnings call as chief executive, Lee provided some parting wisdom about the state of restaurants in an unusual moment for the economy.
The restaurant veteran will take over at the emerging chain after starting as COO last year.
Rypka headed the chain for 12 years before the appointment of industry veteran GJ Hart, who left the fast casual late last year.
Howard, who has held the post for 14 years, will be succeeded by Doug Bostick, who has been with Fazoli’s for more than two decades.
Schmidt replaces Craig Pommells, who left the chain to join Cracker Barrel in November.