marketing

Consumer research 101

By Amanda Baltazar on Jan. 21, 2014

It’s all about talking to the consumer. Here’s how to conduct the conversation.

Service guarantee

By Bill Main on Jan. 09, 2003

When you buy a car, a camera or a toaster oven, you receive a warranty — a guarantee that the product will work. How often have you seen a warranty for restaurant meals?

5 questions not to ask at the NRA Show

By Peter Romeo on May 01, 2014

The National Restaurant Association’s May convention is an ideal place to find answers to everyday dilemmas. Here's how to avoid being hissed off the trade-show floor.

Mirror mirror, on the wall

By Bill Main on Jul. 09, 2003

If you want to build a recognizable and memorable brand — no matter what your segment or average check size — it's important to give your logo careful thought and attention.

Olive Garden adds value twist to Buy One/Take One promo

Aug. 12, 2014

The workhorse of Darden Restaurants’ portfolio is sweetening its twofer deal by partnering with Redbox.

Seafood chains top list of healthful kid feeders

By Restaurant Business Staff on Mar. 10, 2004

Seafood concepts scored highly in a new ranking by Child magazine of restaurant chains offering the most healthful children's menus.

Leadership

The builder: Steve Silverstein

By Peter Romeo on Jan. 22, 2015

No one has ever quit, claims this casual chain—and that includes Not Your Average Joe's tenacious founder Steve Silverstein.

On the menu

By Restaurant Business Staff on Jan. 15, 2005

With Canada showing far more interest than the U.S. in minimizing the use of trans fats, one of the northerly nation’s largest casual-dining chains is draining the partially hydrogenated oil from its fryers.

Moms’ group blasts Olive Garden for aiding the devil

By Peter Romeo on Jan. 28, 2016

The organization wants the Italian chain’s ad schedule curbed.

Operations

Steamers that do their job

By Restaurant Business Staff on Feb. 13, 2006

Interest in healthier eating has boosted the use of steamers, but memories of water-related problems and dependability issues still dog the category. In response, manufacturers have come up with clever variations for generating steam and regulating temperature and pressure.

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