The industry is abuzz about dynamic pricing. Maybe it forgot these examples

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.


Is Chili's cheaper than McDonald's? It's complicated

Fast-food price increases have made price points between the two brands closer than ever. But there is a better comparison for the casual-dining restaurant chain.

Average price increases rose 4% over the past year, according to Technomic. But restaurants raised prices more for proteins and less for sides and alcohol. And cold coffee beverage prices took off.

Prices at fast-food and casual-dining restaurants slowed as costs eased and concern mounted about slow industry traffic.

The Bottom Line: People making $50,000 or less have cut back on dining as prices have soared. But that group remains an important source of industry traffic.

The fast-food burger chain walked back statements that it would test “dynamic pricing,” saying that digital menu boards would enable discounts during low-traffic parts of the day.

The Bottom Line: The burger chain mentioned last week that it would test the pricing strategy sometime next year. Consumers frustrated with prices reacted swiftly.

Restaurant customers in Latin America are the biggest purchasers of combo meals, according to Technomic.

Reality Check: Soaring menu prices are expected to cut Britain's population of fish-and-chips joints in half. There's a lesson in there for operators on this side of the Atlantic.

Crystal balls tend to be hazy. Here are some what-ifs that may be difficult to tune in.

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