prices

Marketing

3 unconventional ways of touting value

Reality Check: Discounting isn't the only way of offering a head-turning bargain. Here are some alternatives that operators as diverse as Disney and the CineMark theater chain are trying.

Food

Trouble ahead for dessert on restaurant menus

Price-conscious consumers are swapping restaurant desserts for less expensive homemade or store-bought treats.

Everyone has a conviction about what’s ahead for the industry in the New Year. But it’s the uncertainties—the what-ifs—that should be top of mind.

The freebies will start Friday as part of Applebee's $9.99 Really Big Meal Deal. It is the casual-dining chain's latest effort to appeal to price-conscious customers.

Behind the Menu: Going directly to the farm and focusing on flavor and efficiency puts affordability and quality front and center at the drive-thru salad concept.

Prices at restaurants and bars grew at a slower rate than they did at grocers, continuing a trend toward a more normalized rate of inflation.

Applebee’s took a page from Chili’s playbook with its new $9.99 Really Big Meal Deal. Now the bar-and-grill chain is poking its rival on social media as it looks to make up lost ground.

The fast-casual chain has held back on pricing in most regions while focusing on consistent portion sizes. But to address rising inflation, it raised menu prices about 2%.

The meal features a bacon cheeseburger or chicken sandwich, fries and a fountain drink. It’s part of a new approach to value at the casual-dining chain.

The casual-dining burger chain said the deals are needed to compete in the highly promotional market, and are designed to show off its improved food and service.

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