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'Give me mas'

 By Patricia Cobe on Apr. 25, 2013

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

Top Stories of 2013

 By Restaurant Business Staff on Dec. 19, 2013

Before you help patrons ring in the New Year, take a moment to consider what restaurateurs chose as the top business stories of the past one. Here are our most-read stories of 2013.

Post-NRA Show attitude adjustments

By Peter Romeo on May 20, 2014

If colleagues attended the NRA Show and you didn’t, grant them some deep-thought time. They’re likely grappling with new necessities that mandate changes in their attitudes and ways of doing business. You may want to sit at their feet and get a download, Grasshopper.

Marketing

App of the Month: Taco Bell

By Kelly Killian on Dec. 19, 2014

To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.

Marketing

4 ways restaurants generated social media buzz this week

By Lisa White on May 10, 2017

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Marketing

Texas Roadhouse and Outback Steakhouse square off in Twitter beef

By Heather Lalley on Mar. 22, 2018

The two chains playfully fight it out on social media.

All aboard!

By Bill Main on Feb. 14, 2001

The interviews are over. The offer has been made.

Working the neighborhood

By Restaurant Business Staff on Nov. 02, 2009

Lacrosse. Soccer. Softball. Basketball. Leho Poldmae never says “no” to sponsoring a youth sports team in the Westminster, Maryland community where his franchise of The Greene Turtle is located.

Marketing

Why restaurants get killed on public opinion

By Sam Smith on Mar. 30, 2011

The traditional tools of legislative influence—lobbying, PACs, grassroots efforts—don’t cut it anymore.

December 2011 Ideas Index

By Restaurant Business Staff on Dec. 01, 2011

Ideas from December 2011

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