Beverage trends spilling into the restaurant industry


How operators are squeezing profits from water

Operators turn to infused water as soda sales slide.


Turning bartenders into mixologists

Given all the fanfare surrounding the mixology movement, cocktail lists are garnering as much attention as food menus, making the bartender as important a hire as the chef.

Many fast-casual operators are experimenting with different strategies to sell these beverages in a counter-service environment, most often without a dedicated bar. Several operators are discovering that profitable sweet spot between fast and casual.

Pumpkin spice, a favorite flavor of latte fans, is now trending on cocktail lists.

This is the third cereal-themed milkshake the chain has released in recent months.

Starbucks and others must post warnings about the beverage’s potential health risks, a judge has ruled.

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