facebook pixal


Beverage trends spilling into the restaurant industry


The Oliver

“We want the beverage program to reflect that convivial vibe of not taking itself too seriously to the guest’s perception, despite everything being very...


Operators stir up excitement with frozen beverages

Sweet, refreshing and infinitely slurpable, frozen beverages are in a class by themselves.

With increased competition and heightened consumer expectations, it’s essential for operators to offer at least one loyalty or rewards program to capture a large share of diners’ coffee dollars.

“What’s on tap?” no longer is a question only beer-loving customers ask, as restaurant operators realize they can make their concepts buzzworthy and more efficient by adding unexpected beverages to the bar tap.

Adult beverages can enhance satisfaction and loyalty at fast casuals.

Ranging from whimsical to pure imagination, candy-garnished cocktails are eminently Instagrammable, creating instant citizen ambassadors.

Operators who focus on offering quality coffee during the afternoon and other softer times of day can capitalize on consumer demand for caffeine and boost the bottom line.

Beer, wine and even cocktails have been a point of differentiation for fast casuals, but as far as consumers are concerned, there’s still room to grow.

The biggest trends succeed at the apex of craveability and profitability. These examples show how operators stir up that perfect storm through beverages.

Some operators are going beyond simply adding a hot toddy or boozy cider to the menu, converting today’s trends into cocktails for the winter list.

  • Page 27