Beverage trends spilling into the restaurant industry


Menus offer new takes on milkshakes

Operators are attracting patrons by crafting one-of-a-kind milkshakes, some with flavors that go way beyond vanilla, chocolate and even salted caramel. Customers are ordering milkshakes as snacks, desserts or beverages to complement a meal—all of which boost the check.


Fast-casual consumers under the influence

Adult beverages can enhance satisfaction and loyalty at fast casuals.

Ranging from whimsical to pure imagination, candy-garnished cocktails are eminently Instagrammable, creating instant citizen ambassadors.

Operators who focus on offering quality coffee during the afternoon and other softer times of day can capitalize on consumer demand for caffeine and boost the bottom line.

“What’s on tap?” no longer is a question only beer-loving customers ask, as restaurant operators realize they can make their concepts buzzworthy and more efficient by adding unexpected beverages to the bar tap.

The biggest trends succeed at the apex of craveability and profitability. These examples show how operators stir up that perfect storm through beverages.

Some operators are going beyond simply adding a hot toddy or boozy cider to the menu, converting today’s trends into cocktails for the winter list.

The chain is offering Americanos, cappuccinos and lattes, all of which can be ordered hot or iced.

Optimizing coffee depends mainly on getting three things right: the coffee, the water and the equipment.

Beer, wine and even cocktails have been a point of differentiation for fast casuals, but as far as consumers are concerned, there’s still room to grow.

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